We try to fool ourselves all the time when a change is happening. When Facebook went public, I hesitated in buying their shares, thinking that the company is way over-valued but soon realized that it was me who was not accepting the reality( I made mistake but learnt from it). You might be thinking what the heck is this guy talking about stock market in this post. The thing that I failed to realize was, that people are moving away from desktops and now doing everything on their Mobile Device ( BTW Facebook’s Mobile Ad revenue exploded in recent years).
I meet business owners everyday including CPAs , Attorneys and other Small to Medium sized businesses and within few seconds after looking at their website, Digital Marketing strategy I feel that they are missing out on lot of action, lot of potential revenue by making those mistakes that I did in my past.
I help them realize their mistakes and create a plan of action but the most important step in all of this noise is to admit that there is a problem. As a Small to Medium Sized Business owner if you do not admit then you will not be able to make changes to increase your revenues multi-fold (YES! it is possible )
If you want to self- diagnose ( Digital Doctors don’t recommend this as you can be biased) on what mistakes you are making today then follow these following steps –
If you are missing on any of the above then you are missing a lot. Just Imagine that well oiled machine that can do stuff at much faster pace while a machine which has some pieces missing can be little unreliable.
Well I would like to wish everyone Happy New year and hope 2017 will bring happiness, joy, good health good fortune in our lives
CEO @ GroupInc Consulting